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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of October 2026

Commission File Number: 001-37385

Baozun Inc.

No. 1-9, Lane 510, West Jiangchang Road

Shanghai 200436

The People’s Republic of China

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual\nreports under cover of Form 20-F or Form 40-F.

Form 20-F\nx Form 40-F ¨

Pursuant to the requirements\nof the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto\nduly authorized.

\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n

	Baozun Inc.

	By:	/s/ Vincent\n Wenbin Qiu
	Name:	Vincent Wenbin Qiu
	Title:	Chief Executive Officer

Date: October 2, 2026

Exhibit Index

Exhibit 99.1 —Next Day Disclosure Return dated September 29, 2026

Exhibit 99.2 —Next Day Disclosure Return dated September 30, 2026

Exhibit 99.3 —Next Day Disclosure Return dated October 2, 2026

Safe Harbor Statement

This announcement contains forward-looking statements. These statements\nare made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking\nstatements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,”\n“intends,” “plans,” “believes,” “estimates,” “confident,” “potential,”\n“continues,” “ongoing,” “targets,” “guidance,” “going forward,” “looking\nforward,” “outlook” or other similar expressions. Statements that are not historical facts, including but not limited\nto statements about Baozun’s beliefs and expectations, business trends, growth strategies, operating efficiencies, margin expansion,\nstore openings, brand performance, technology and automation initiatives, and outlook for future periods are forward-looking statements.\nForward-looking statements involve inherent risks and uncertainties and are based on current expectations, assumptions, estimates and\nprojections about Baozun and the industries in which it operates. A number of factors could cause actual results to differ materially\nfrom those contained in any forward-looking statement, including but not limited to risks and uncertainties relating to macroeconomic\nand consumer spending conditions, Baozun’s ability to grow and manage its e-commerce and brand management businesses, demand for\nits brand partners’ and managed brands’ products, competition, its ability to improve operating efficiency and profitability,\nits ability to manage inventory and working capital, the pace and effectiveness of its technology and automation initiatives, store expansion\nand offline retail execution, relationships with brand partners and other third parties, as well as Baozun’s filings with the United\nStates Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange\nof Hong Kong Limited. All information provided in this announcement is as of the date hereof and is based on assumptions that Baozun\nbelieves to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable\nlaw. Investors are cautioned not to place undue reliance on any forward-looking statements, which speak only as of the date they are\nmade.

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